About Heather

Heather Tyrrell is a writer, performer, producer, and musician. Her eclectic professional portfolio includes ten years in television and another ten in cabaret. As a television script editor, scriptwriter and development producer she worked on shows including Teletubbies, Holby City, and My Family. Her time as Story Editor for children's programme Byker Grove was her favourite TV job. As cabaret performer Tricity Vogue she's taken five hit shows to the Edinburgh Fringe, and runs several long-running London cabaret nights. She fronts the 9-piece Tricity Vogue's All Girl Swing Band, who sell out iconic London venues including Wilton's Music Hall.

Websites: http://tricityvogue.com/

Instagram: https://www.instagram.com/tricityvogue

Facebook: https://www.facebook.com/tricityvogueperformer

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Put On The Show Right Here: Event Production 101

Whether your staging a full-scale theatre show, a fair, a workshop, a crazy cabaret, or a cheeky little pop up, there are some rules of thumb that will ensure your event goes as well as it can, whether or not you've ever put on a show before.

What are the three main objectives of your webinar?

• Research. What do you want to do and why? Who else is doing it? Have you been to an event like this? What would you do the same/differently? Do you want/need to make a profit, can you afford to just break even, or are you even prepared to make a loss? Help prospective event producers to have realistic goals about what they can achieve, within their available resources and timeframe, making best use of their enthusiasm, inspiration and energy.

• The Power of Planning: work out where your audience will come from and how you're going to reach them, where your funding will come from, who your partners will be (ie who will do the parts of the job you can't do yourself, eg AV, catering). What you do need to spend money on and what you don't. Nail down your venue.

• The Debrief. Gather feedback from audience and partners, whether it goes well or badly – even if it was a one-off. There's no such thing as a failed event if even one person walks away the happier for being there. Even if you lose money. All the greatest artists were skint for at least the first decade of their career. If it's a raging success, try and figure out why, so you can reproduce it or expand on it next time.