About Jo

Jo McLeish has worked in the creative industries for almost two decades, firstly in press, PR and Marketing and more recently as a theatre producer. Her career takes her across the UK, producing work for a wide range of communities and audiences; from asylum-seekers and refugees through to young people from disadvantaged backgrounds. She also lectures on the Communication Arts degree at De Montfort University.

Website: www.themediaroom.org

Instagram: https://www.instagram.com/the_media_room

Twitter: www.twitter.com/the_media_room

Tell us about your webinar

Get Featured: The Art of Getting Press

This webinar looks at the importance of raising your profile in the local, regional, industry and national press.

We will highlight the best practice needed to build a sustained working relationship with the press, and explain what a journalist is looking for in a good story. You will be provided with an insight and understanding into the different opportunities on offer, from writing a press release to selling in a feature, alongside practical tips such as how to give a good interview. I'll also give you advice and guidance on running an effective social media campaign alongside a more traditional print press and broadcast campaign.

What are the three main objectives of your webinar?

• To gain an insight and understanding into how the press works
• Practical advice and tips on how to build your press and PR content
• To understand the main differences between press and PR and Arts Marketing